I looked at several websites that I typically frequent, including Akira, Windsor, Macy's and Amazon. I did this to look for IAB guidelines and compliance. I explored these websites on my laptop and on a mobile device to test for continuity. What I found was astonishing. IAB looks for a seamless transitions across all mediums. So if you're using a mobile device of laptop your experience and operation of the website should closely resemble one another. I have found that companies these days make their websites very mobile friendly. I think this is a common theme among companies now. Even service providers such as AT&T speaks to the ability to be able to watch entertainment wherever you are. Companies that I frequent I feel have internalized this fact becasue I can easily shop on my mobile device as I can my laptop. What I have found in the past was the mobile sites were so slow and didn't offer much to do and you were almost forced to go to the full site. Fast forward to current day and Amazon for example, makes it extremely easy to order from your phone. One touch pay (paying with your fingerprint) is a lot easier than typing in a credit card number on a desktop.
I haven't found anyone using mobile rising stars however. AT&T is one of the companies I am following and they have an ad out that actually helps other business advertise more effectively and specifically to DTV customers. This is an amazing concept. WHy not take a robust company like AT&T and have them filter your advertising to their subscribers only. That gives DTV customers exclusive content, and who doesn't like being apart of an exclusive group?
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