As we wrap up the digital marketing course we discuss here what topics we have enjoyed. I must say discovering the "why's" behind the "what's". I bet you're wondering "What does that mean?" Well it means we learned about different searches like organic searches where companies don't pay to appear at the top of a Google search. I learned about wireframes which is the skeleton outline of websites. I even created one of my own. Of course it was centered around shoes, purses, and clothes, a girls favorite!
We talked about privacy, and what information is shared with other companies when you visit their sites or make online purchases. We even discussed how does that impact different age groups. My age group as a whole has grown up with this type of technology and tracking and for better or worse has made some things more simplistic becasue of it. Take Amazon's one touch ordering for example or their ability to predict ans suggest different purchases. How awesome is that? We also explored some of the down sides of too many ads and to much capturing of our data. Downfalls like pop up ads and data overload can be quite frustrating. Companies have to find a nice balance to not annoy their customers while subtly introducing new products so they create a lifelong customer.
Exploring fortune 500 companies and evaluating if we thought they had good practices of advertising and layout of their mobile and desktop was also a fun topic for me. Brand loyalty was another fun topic for me. I wouldn't say I'm all about brands but, I do have some brand loyalty to certain purchases and will only support those brands. However, some brands I don't see the value in support regardless of affordability. I can see how a company can gain and keep a loyal customer base, based on this ideal alone. i.e. Apple.
Overall this class was enjoyable and I was able to learn a lot during the duration.
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