Today I get to talk about one of my favorite companies, AT&T. AT&T I feel is the premier provider in not only entertainment but provides an all immersive experience when you visit their website. With so many options of websites to visit, what grabs your attention, and keeps it is a forever changing challenge. Companies have to continue to tailor their websites to fit the customer unlike past times when companies would put out what they thought you should want. On your mobile device att.com has a display that automatically scrolls to their 6 top offers. The layout is consistent in each screen as well, big picture of a darker tone with a few bright pop out colors, bold lettering to quickly grab your attention, and then a orange bar with a call to action. "Learn more", which is obviously a link to get signed up for the offer.
When going to the full website the first the first thing that appears is the Mark Wahlberg commercial (haven't seen it? No worries! you have the ability to click the link and watch) that has been shown during prime viewing hours. Instead of a quick 3 screen scroll, when you page down on the full site you see the offers that come across the screen in the mobile view. It's hard to think of what I would change about the layout. If I had to say something I would say allow individual stores to tailor the website within a certain geographical location. That way people can get follow ups from their local AT&T store rather than customer care.
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