AT&T does a great job of reaching its customers on and offline. There is targeted marketing to consumers which explains the detail of what the company has to offer. With AT&T shifting to an entertainment company, they really showcase what they have to offer by using multiple platforms to grasps a customers attention. AT&T utilizes interactive and offline channels to draw customers. For example, the flagship location hosts' special events for its customers like the cast of Empire of having a Cubs player visit. AT&T also has a strong website presence, making it easy for potential customers to learn more about the advantages.
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