You may or may not be familiar with the CAN-SPAM act but I for one am appreciative that it exists. Marketing companies and merchants use email marketing to solicit more customers and to allow current customers the opportunity to purchase more products. The emails I receive typically have the unsubscribe link right at the bottom of the email in fine print. However, have you ever felt that when you click on the unsubscribe it makes you answer several questions before you can in fact unsubscribe?
Why do I have to answer why I'm unsubscribing? I don't want the emails anymore (and here I thought that was implied when I clicked the link). I used to receive emails from Toys R' Us (yes, I'm the mom that signed up for one coupon and lived to regret it). Toys R' Us made me remember a log in password prior to be able to unsubscribe. That forced me to keep the subscription longer than I wanted. I definitely would eliminate the need to jump through so many hurdles to unsubscribe.
One of the companies I follow is Amazon, they are using the internet to the full advantage becasue the use techniques such as web 3.0 and other strategies to keep customers interested and engaged.
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